Article Writing and Article Marketing in Africa
Most people understand the concept of SEO (Search Engine Optimisation) and how important it is for the backend of a website. That is where it stops right? Wrong! SEO is not just a process that you follow for the backend of your website, but rather an entire marketing protocol, consisting of keyword research, placement on websites, and article marketing. South Africans are largely unaware of this concept and don't realise how it can dramatically boost their website's ROI. When it comes to the online marketing of your website, you cannot simply trust that people will find it just because you have listed your website with a few directories. This is where article marketing comes in.
With millions of internet users as potential customers and clients, you KNOW that the business is out there, and that there are people looking for your service. "So, how do I get them to my website?" you ask. Well, the key is to use various online marketing techniques and strategies including article writing and submission to online sources. This is completely different to offline, traditional forms of marketing and will require a lot of time and effort being placed into doing it correctly. That is why it is important to hire an article marketing or article writing company like Web Writers to take the pressure off, and give you the results that you want.
Why is it Important?
Search engines rank your website according to your traffic and according to the content you have on your site. If you have badly written SEO content from an inexperienced freelance writer, you will firstly: not get the traffic you need and secondly: no one will want to read the content. SEO article marketing ensures that you get traffic to your website, and loyal readers who enjoy your compelling articles who will come back regularly for more.If you have well written SEO content that is keyword rich and semantically viable, you will not only get more readers to your website, who are likely to purchase your products, but you will also gain a higher ranking on all the major search engines like Google, Yahoo, and others.
What does a Higher Ranking (PR) Mean?
Having a higher page ranking means that you will end up on the top pages of the Google search results, or the SERP's (Search Engine Results Pages). This takes a lot of work, and could take quite some time, so you need to be patient, but you will find that it is extremely beneficial in the long run.
Why not just use Google Adwords
There is nothing wrong with Google Adwords, in fact, if you do it correctly you will end up on the first page of some searches in less than a day. However, your website link will be in the paid search results (on the right hand side of the normal results) and may not do your business any good.
It is a known fact that more than 80 percent of online searchers keep to the organic search results. So, it goes without saying that you want your site link and description to be in the organic pages, because you will get better click through rates. Click throughs from organic search results, not only cost nothing, but have the potential to get more signups to your newsletters, enquiries via your contact form, and purchases from your online store. This is because your website will come up in the organic search results for exactly what the reader is looking for.
Do not be left behind. The internet is the primary focus of business nowadays with 90% of companies and corporations spending their budgets on digital marketing. Why not become one of them, and take full advantage of the internet? In South Africa, and Africa as a whole, this is still a largely untapped resource, but to understand SEO article marketing and how it can improve your SEO content, is the first step to making use of this top marketing tool.
