Web Writers

Using Digital Whiteboarding for Inside Sales Discovery

Web Writers — Thu, 20 Oct 2011 19:00:02 +0000

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As most sales experts will tell you, discovery is the most important step in ensuring an accurate and efficient sales process, but as far as inside sales go, this process in itself can be rather drawn-out. To get everyone on the same page, literally, digital whiteboarding can be very useful and is one of the most effective sales tools on the market today for capturing conversation. Digital whiteboarding negates the excessive time spent on inside sales discovery, and allows the focus to remain on the sale itself.

Using a program like Paper Show, gives the inside sales team the ability to brainstorm and strategize effectively with the client, discussing their issues together in a creative and engaging way. The method of digital whiteboarding using Paper Show for discovery, allows the entire sales team to place more emphasis on the client and their needs.

Paper Show is an amazing tool that will transform the way that B2B sales are handled. It makes use of a hand held device and a screen, where in a typical boardroom setting, each person can write on their device and this writing will automatically be transferred to the screen to be shared with everyone. This is incredibly dynamic, allowing each person the chance to add to the overall pitch being discussed. Interactive meeting with a prospective client can be held via web conference as well.

The toolbar on the device allows the user to change the text color, create highlighted portions and easily create graphs and charts. This will add a visual interest to your inside sales meetings and allow each member to be kept informed in a very unique way about the discovery process and other sales discussions. You will no longer need to send hundreds of memos or emails back and forth, or spend ages on the phone updating everyone about each discussion that has taken place.

To solve the issue of discovery for inside sales, the typical questions can be asked and answered by the team in one session, with everyone able to view each other’s comments. This allows the entire inside sales team to complete its discovery within a short space of time, which means that more time can be spent on the overall sales pitch to the client. In the world of B2B sales, this digital whiteboarding tool can solve many problems when it comes to communication, strategy building, and most importantly, discovery.

It provides a simple, elegant solution to the internal communication issues that surround so many companies today, allowing the end client to benefit the most. They experience fewer delays and better customer service, simply because the inside sales discovery process can be expedited by using a digital whiteboarding tool like Paper Show for Office.

Aside from assisting discovery, the digital whiteboarding medium has the ability to prevent, or at least reduce misunderstandings in terms of the sales strategy of complex high value products. Each person will be able to understand the methods used by other members of the inside sales team, and they will be able to contribute to the overall sales process. They will have access to all the information used in the discovery process, and beyond, to ensure that everyone is working simultaneously towards the same goals.

Inside sales discovery will produce excellent results in a timely manner by making use of digital whiteboarding and Paper Show for inside sales meetings. This technology provides any B2B sales team with the innovative solution that they have been looking for.

13 Ideas for Providing Value for Your Members

Web Writers — Thu, 20 Oct 2011 15:21:10 +0000

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There are 4 steps on the road to increasing an association’s memberships, namely:

Acquire
Engage
Upgrade
Renew

Understanding how to instigate member engagement is important for an organization to achieves its membership goals. Here are 13 ideas for providing value to implement into a membership marketing campaign.

Contact is Key

One of the first points of member engagement is contact. Once someone has joined, it is essential to welcome them and follow up to find out if they are taking advantage of the member resources and tools.

Offer Free Webinars

One idea for member engagement is offering a free resource, such as a free eBook, free webinar or similar item. People always respond to freebies, so this can be an important part of retaining members.

Invite Members to Annual Conventions

Members like to feel like they are part of something special, so exclusive conventions or conferences are an ideal way of getting everyone to meet, further cementing their loyalty.

Offering Invitations to Attend Professional Development Meetings

Similarly professional development meetings provide members with an insight into the running of the business, which encourages more involvement, leading to better retention of members.

Offer Membership Certificates

Offering a certificate or professional accolade, depending on the organization can be a valuable resource in attracting and maintaining members, especially if they can use these in their professions.

Encourage Social Networking Tools

Social networking in the form of Facebook Fan Pages, or similar, ensures that members are constantly captivated by conversations pertaining to their industry, and are more likely to remain. Associations need to constantly maintain these sites to give the members the value they require, being an efficient source of information.

Encourage Participation in Private Networks

Private networks such as company forums provide a similar purpose, but engage the members in a more specific way where more pertinent issues can be discussed among peers.

Offer Special Discounts on Products and Services

Organize discounts with vendors. They get the benefit of your large database, but the organization members will benefit from discounted rates on products and services.

Ask for Volunteers

Organizations can add value by asking for members to test certain items, or volunteer for certain duties, making them feel important and therefore more likely to remain a member.

Find Out What Members Want

A company that is interested in its members will gain interest in return. Excellent member engagement includes sending surveys or short questionnaires to members, giving the organization more insight into what members want.

Offer Participation in a Young Professionals Program

Special programs or internship opportunities are a highly valuable asset in any membership scheme which will lead to upgrades and renewals.

Form a Partnership or Alignment

Partnering with insurance companies or other organizations that members will have a likely interest in, gives an organization an added element that makes their membership that much more valuable.

These ideas are a great way of providing value and helping with member engagement.

What Is an Expandable Automatic Watch Winder?

Web Writers — Wed, 19 Oct 2011 18:59:21 +0000

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If you have an automatic watch, then to keep it correctly wound in order to provide you with accurate time, you will need to get an expandable watch winder. An expandable automatic watch winder with digital LCD display will ensure that your watch is always wound, utilizing both clockwise and anticlockwise rotations. It automatically rotates your watch according to one of 5 turn per day (TDP) settings. These are normally 650, 900, 1200, 1500, or 1800.

The expandable watch winder is specifically designed to include rest periods so that your watch does not suffer from over rotation which can cause stress on the parts. The winder will repeat the rotation cycle every day, as long your watch is inside, and it is switched on. The LCD display makes this device easy to use, where you will select the TPD setting that you want, as well as the mode (which is the direction that you want it to turn).

This product comes with an AC adapter as it is electrically powered, but you can also use battery power with 2 size C batteries also included. This device is simple to use. You open the front of the watch winder and pull out the watch holder. Once you have placed your watch around it and pushed it back into the turntable drum, you will plug it in and press the TPD button to first select the desired amount of turns per day. Then you will press the mode button, which allows you to select clockwise, counter clockwise or alternate. The alternate option is recommended to give you the best results and to ensure that as little stress as possible is inflicted on the watch parts. Then, just press the on button. You can leave it on all the time, so that your place your watch into it at the end of the day and it will automatically wind it. Otherwise you can set it each day.

If you want to operate the device with batteries you will need to find a switch at the back and turn it to BAT. To use it with the AC adapter, however, be sure to take the batteries out first, as it is not recommended that you leave the batteries in it while you use it on electrical power.

This watch winder is modern and sleek, but also quiet in operation and the expandable nature allows it to separate into multi units that are all powered by the one AC adapter. With an expandable automatic watch winder with digital LCD display you can ensure that your most prized timepieces always work properly and never lose time. It is a must for any watch enthusiast or collector.

How the Peace Process is Instrumental to Africa Development

Web Writers — Sat, 05 Mar 2011 16:26:00 +0000

The African continent is one that has suffered many atrocities over the years and today still struggles with violence and wars across many different countries which is hindering Africa development. The only way that Africa can move forward as a united front and benefit from growing its economy and establishing successful political and socio economic allies, is to create a peace. The peace process in Africa is one that is gaining more and more attention of late and with the establishment of a Peace and Security Council by the African Union (AU), the quest for peace in Africa seems to be more of a reality. Africa development takes place in many forms and will only be fully realized when there is peace in each country.

Peace is a concept that seems simple enough to abide by, but with so many different cultures, religions, and political entities in Africa, the process is not going to happen overnight by any stretch of the imagination. Africa development will have to occur simultaneously and in fact one can help the other. For example, one way to improve Africa development is to educate the communities. Education has been found to have a very positive effect on warring nations and teaches the youth about better ways of handling conflict than to go to war. This in turn will help the peace process significantly.

However, for education to be a success in Africa, there has to be an opportunity for educators to step in and be allowed to teach the children of Africa, which in many warring nations is not possible. Fear is one of the most common agitators of war, and if people are scared to step forward and take a stand for fear of retaliation, then wars continue and Africa development is hindered.

Africa development also comes in the form of the economy. Most countries in Africa are poor and, largely due to the violence, have no investments to boost the economy. The political instability in many African nations also prevents investments. Slowly, with the help of organizations like the African Union through its Make Peace Happen campaign, running now for a second year, international aide and investments are starting to filter in, with the goal of working towards peace and making way for further Africa development.

One such way of improving relations internationally and between African countries is through sports, and the FIFA Soccer World Cup held in South Africa in 2010 was a perfect way to demonstrate this. Many other sporting events are planned to assist Africa development, including hosting One Day One Goal soccer matches across Africa on World Peace Day in September every year.

The Different Entities Formed by the AU

Web Writers — Fri, 04 Mar 2011 16:19:46 +0000

In the AU, African Union, there are various working bodies that allow it to function effectively. Here are some details about the main AU groups:

Pan-African Parliament (PAP)

This will become the highest legislative AU body. The PAP is based in South Africa and comprises of 265 elected representatives from the 53 AU member states. This is intended to provide popular and civil-society participation in the processes of democratic governance.

Assembly of the African Union

Currently the highest governing body of the AU, it is made up of heads of state and government of AU member states. Meetings are held once a year and decisions are made by consensus or by a two-thirds majority.

African Union Authority

This is the secretariat of the AU, made up of ten commissioners with supporting staff It functions in a similar way to the European Commission, and co-ordinates all the AU events and meetings.

African Court of Justice

Any disputes that arise regarding the interpretation of AU treaties are handled by the African Court of Justice.

Executive Council

This council is comprised of member state ministers designated by their governments. The council prepares items for the Assembly to discuss and decides on various smatters including agriculture, foreign trade, communications, social security, and food.

Permanent Representatives’ Committee
Representatives of each member state are nominated to be on this committee whose job it is to oversee the work prepared for the Executive Council.

Peace and Security Council (PSC)

The PSC was established in 2004 under a protocol adopted in 2002 which describes them as an early warning and collective security effort aimed at facilitating effective and efficient response to conflict and crisis situations in Africa. They are also there to manage, prevent and resolve conflicts, ensure post conflict peace building, and develop various defence policies. They are a similar entity to the United Nations Security Council.

Economic, Social and Cultural Council

Civic and professional representatives make up this advisory council, which is similar to the European Economic and Social Committee.

Specialised Technical Committees

As per the Constitutive Act of the AU and the Abuja Treaty, a Specialised Technical Committee is provided for, and under various themes advises the Assembly. However, these have never been formally established. The proposed themes are: Monetary and Financial Affairs; Rural Economy and Agricultural Matters; Trade, Customs, and Immigration; Energy, Natural Resources, and Environment; Industry, Science and Technology; Transport, Communications, and Tourism; Labour, and Social Affairs; Health; and Education, Culture, and Human Resources.

African Commission on Human and Peoples’ Rights

Set up under the African Charter on Human and Peoples’ Rights in 1986, this commission strives for protection of human rights under the African Charter and ensures compliance of African nations. To complement the efforts of the commission, an African Court on Human and Peoples’ Rights was set up in 2006. Now, the African Court on Human and Peoples’ Rights is planning to merge with the African Court of Justice.

African Energy Commission

Established in 2008, the African Energy Commission works to ensure, organise and harmonise the development, preservation and protection, as well as the exploitation, integration and marketing of all of Africa’s energy resources.

What is the AU?

Web Writers — Thu, 03 Mar 2011 16:10:33 +0000

The AU stands for African Union, which is an organization made up of 53 Member States around Africa. The African Union was originally called the Organization of African Unity (OAU) and was formed in1963. However, in September 1999, the government of the OAU called for the development of the AU, and a declaration was issued to this effect. The AU officially came into being on the 9th July 2002 and is headquartered in Addis Ababa, Ethiopia.

The AU has become instrumental in improving communication and working together among the various countries around Africa and aims to:

• Promote peace and security
• Promote democracy
• Support human rights
• Accelerate growth in socio economic and political integration

During its years, the AU has established certain councils, commissions and organizations that help it to run smoothly and effectively. These have predominantly been established under the Constitutive Act of the AU.

Each body is responsible for various areas of Africa which spans peace and security, agriculture, business relations, energy, and much more.

The AU is currently working on many different projects with an aim to eventually form a United States of Africa, as first discussed in 2007.

The AU also established what is known as Regional Economic Communities (REC’s) which have the capacity to aid integration by forming sub categories of countries based on various factors. There are currently 8 REC’s having all formed their own separate treaties. They are:

• Arab Maghreb Union (UMA)
• Common Market for Eastern and Southern Africa (COMESA)
• Community of Sahel-Saharan States (CEN-SAD)
• East African Community (EAC)
• Economic Community of Central African States (ECCAS)
• Economic Community of West African States (ECOWAS)
• Intergovernmental Authority on Development (IGAD)
• Southern Africa Development Community (SADC)

With conflict still ravaging much of Africa, the AU wants to focus much of their energy into bringing about peace and security. With warring factions and conflict situations it is very difficult for Africa to move forward and unite as one. The AU hopes to end the violence in order to allow the successful integration and communication of all African communities, to promote good governance and for everyone to work together to make a better Africa.

Article Marketing – Article Writing for SEO!

Web Writers — Thu, 17 Jun 2010 02:02:41 +0000

Article marketing is one of the most important aspects of getting your website ranked higher on search engines. When most people think of SEO marketing, all they think about is Google AdSense. While Google AdSense does work, it has to be said that 80 percent of web surfers out there search in what is known as the organic search results, or natural search results. This is the section of the “SERPS” or search engine results pages that are unpaid and unbiased. You will also need to know that the same 80 percent of surfers never go past the first page of the SERPS, and this is where article marketing can help you.

We all need to save a little money these days, and it is with campaigns like Google AdSense, and Yahoo Overture, now called Search Marketing, that we lose the money we need. However, if you were to take the money that you would spend on these campaigns and put it into search engine optimization services like SEO writing, web content, article marketing and article submission, otherwise known as SEO marketing, you would save more money and see a better ROI (Return on your Investment).

Search engine optimization marketing takes a lot of time to complete as there are a number of things that you will have to do, including article marketing, SEO writing, and the article submission of SEO articles, among other things. This is why you should leave it to the professionals, and why you need to have patience with this method. The most important thing you need to be aware of, is that if a company promises you results within 24 hours, it means that they are making use of campaigns like the two mentioned above, which costs you more money. It also means that your ad will go into the paid section of the SERPS, and will, in turn, get fewer click-through impressions.

If you do not know where to start with marketing articles, or what to do, you will need to look for an SEO writer, or a team of them, like Web Writers. SEO writing professionals will help you get your website to the top with a web content writing service that your readers will love, affordable SEO articles linking back to your website that are readable and keyword optimized for article submission, and back link building that will all form part of a well thought out keyword strategy, article marketing and SEO web content analysis.

Web Content Writing – Important for your Business

Web Writers — Thu, 17 Jun 2010 01:50:10 +0000

More and more people are coming to realize how important having some kind of online presence is, but what they might not realize is how important it is to have excellent web content writing. There are millions of other sites on the internet and a large percentage of those sites are in direct competition with you and your site. This is where web content writing and well written web content will help you fight the good fight.

Many people think that if they just go ahead and develop a website themselves, and write the content that they will succeed. This is not the case, because if you simply put your website on a public server and leave it there, it will not do anything for you or your business. You will have virtually no traffic as people will not be able to find your website.

As we said earlier, there are millions of other online companies out there, and the main difference with your site and their one, is that they will probably be ranked highly on Google, Yahoo, Ask and the other major search engines. So, how do you improve your ranking and compete?

Let’s look at it this way – if you run a business offline in a quiet street, the only way you are going to get people to walk through your door is by doing some advertising. You will have to hang signs outside your business, take out a few ads in your local newspaper and magazines, and maybe, if you have the money, put an ad on national TV.

The internet, however, does not work that way. Advertising online is very different to offline advertising, and web content writing and SEO article services is directly linked to online advertising. Before you go off to write content, you will need to know how to do it. It is not as simple as writing a few lines of text and adding it to your site. The first, and most important part of search engine optimization or SEO article marketing is the structure of your site, and secondly, the structure of your article marketing.

You will have to do extensive keyword research and analysis relating to your business, and you will have to work out a strategic plan, carefully deciding how you are going to use those keywords within the content for each page, and where you are going to use them to be most effective. You will also have to learn about the importance of placing links in your content.

If you do not have well written web content containing the perfect set of keywords for your site, you will not get any of your pages indexed on the search engines mentioned above, and your website will be lost in a large ocean of other websites vying for the top spots in search engine result pages, otherwise known as serps. This is why, if you want to rank in the top position on search engines, you need to get more information about content writing and marketing articles – Web Writers can help you, so be sure to contact us and let us know about your web content needs.

Corporate Writing Services – First Impressions Last!

Web Writers — Thu, 17 Jun 2010 01:39:23 +0000

First impressions last, which is why every company should have excellent corporate writing. If you think about it, when you first look at hiring a company, you will check their adverts, website, portfolio and other written advertising. The better their company is presented on paper, the more likely you are to use them, right? This is why, for large or small companies, corporate writing is key!

If you have a large corporation and require numerous documents to be created on a daily basis, it is highly beneficial to make use of corporate writing services. For any documents from sales letters, to brochures, newsletters, in-house magazines, press releases, company profiles, and more, hiring corporate writers will ensure that the end result is perfect.

If you are small business, you will benefit even more from professional corporate writing specialists. You will be able to outsource all your business documentations and marketing materials to experts, who can provide you with a top quality service, giving you the time to concentrate on the other key areas of your business.

Now, aside from the actual content, corporate writing is also all about presentation. Our professional business writers offer professionally presented documents in the correct formats required, and we also offer excellent layouts of newsletters and corporate profiles to best represent your company’s brand.

Corporate writing is all about making your business look good on paper, and providing your business with the best possible opportunities based on first impressions!

Search Engine Optimization Tricks

Web Writers — Thu, 17 Jun 2010 01:03:22 +0000

Welcome to Web Writers’ blog, where you will find out about gaining more traffic to your site with article marketing. You will learn more about the online and offline writing industry, how you can rank higher on search engines with SEO articles, or search engine optimization, and article marketing and how you can communicate better with your corporate staff and clients.

Here at Web Writers we pride ourselves on providing well written web content that your readers and potential clients will understand and enjoy. Week after week we are going to give you tips and tricks about online marketing and marketing articles, but remember that we cannot give away all of our secrets.

What you need to know from the get go is that online search engine optimization is hard work, and it takes a lot of time. So if you are running an online or offline business, you will want to make sure that you spend all of your time with your business’ needs, which is why so many people out there are leaving the article marketing to the professionals offering article writing for SEO services.

If you are going to do your own content writing or SEO article writing you will need to know that article directories, meaning article subbmisssion, go hand in hand with search engine optimization, generating more traffic and enticing buyers to buy what you have to sell. If you are running a blog, your ultimate goal is to sell advertising space so that you can make money. The first thing that you will have to understand is that you cannot only depend on a web content writing service. While this does play a big role in traffic generation, there are a few more avenues that you will need to explore and travel down.

Link building, keyword analyses, keyword placement, blogs, forums, and a whole lot more will make up the entire picture of article marketing and seo marketing, and all of this takes a long time to master – Let us help you save time contact Web Writers today.